INDIESONGPUSH / TIKTOK CREATOR CAMPAIGN
pastel..
window
Build anticipation. Let the next shot reveal the change.
Listen to the song- Campaign views
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- Campaign posts
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- Campaign creators
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Full campaign results will be added here. Individual video counts below cover only the featured posts.
01 / THE SONG
The idea in the sound.
The vocal excerpt in “window” has an assertive, self-assured attitude. In the featured videos, that energy supports transformation: a closer look becomes a full outfit, an everyday setting becomes a trip, and a casual moment becomes a dressed-up reveal.
02 / WHAT WE DID
Our creator brief.
We asked creators to use the song as the through-line for a visual transition, starting with an intimate or casual shot and revealing a new look or location. Nancy moved from beauty close-ups to a full outfit; Flory Pie switched from home to a family journey; Seraphina shifted from a casual close-up to a dressed-up look outside. The brief gave viewers a visual payoff while keeping the track running through the change.
03 / OUT IN THE WORLD
Watch the campaign.
Press play to watch with sound. Swipe to see all three.
Featured posts are a selection from this campaign. Individual TikTok view counts were checked October 9, 2026 and change over time. Every release is different; past results don’t predict future performance.